Tuesday, November 27, 2012

The NEW™ Institute Celebrates its 10th Anniversary

We are also proudly celebrating the 10th Anniversary of the Naturopathic Evidence-Based Wellness (NEW™) Institute.When family health and well-being are at stake, we all want the best information available. We all want the correct information. We want unbiased information.

The National Institute of Health (NIH), the Food and Drug Administration (FDA), and other agencies that we traditionally rely upon to serve as vanguards of medical authenticity are experiencing funding and manpower shortages. While these agencies are without doubt the most capable sources of evaluating legitimate health-benefit claims, they are buried by the sheer volume of their mandates, and have difficulty coping.

Dr. Dorodny, the founder of the non-profit Institute, recognized the critical need for a repository of unbiased, timely medical research and information. The goal of NEW™ was and remains to provide such a repository of current, reliable, legitimate, hard information that empowers its members to make good, safe decisions for both consumers and providers.

The advocacy of NEW™ serves first and foremost as a member resource. When appropriate, it also assist regulatory agencies such as the FDA and the Federal Trade Commission (FTC) in determining the legitimacy of claims made by product suppliers and vendors.

Finally, it provides an authoritative resource for its members who manufacture food supplements to educate their markets about the true benefits of their products through compelling and compliant advertising and marketing.

Be Well!

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